New urban market catering to the south Harlem, East Side, UWS, "uptown" Manhattan and Bronx clientele -- with higher incomes and less subject to fluctuations in gas prices. Located on major subway lines, and along major North-South-East-West travel routes. Ample free or discount parking. Close to Target, Costco, Best Buy, Petco. 600k+ people within walking distance, and 4 million within commuting distance. Major advertising campaign to boost traffic.